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Macy's · 2 weeks ago

Senior Manager, Technical SEO

NYC Metro Area

Full-time

Onsite

Senior Level

$105K/yr - $175K/yr

5+ years exp

Macy's is a storied company that has been a part of American culture for over 160 years. The Senior Manager, Technical SEO will lead the enterprise-level search strategy, managing a team of SEO Specialists and collaborating with product and engineering partners to ensure SEO best practices are integrated across various initiatives.

Consumer GoodsFashionRetail

Responsibilities

Oversee audits to assess crawl efficiency, indexation, canonicalization, and Core Web Vitals

Lead SEO quality assurance both pre- and post-launch for new features, templates, and site updates

Identify technical SEO opportunities and partner with engineering and product teams to scope, refine, and implement solutions and roadmap features

Analyze log files and crawl diagnostics to detect and resolve technical issues

Support implementation of structured data, mobile-first optimization, and JavaScript SEO enhancements

Ensure proper configuration of robots.txt files, meta tags, and sitemap structures

Document technical SEO processes and develop scalable, repeatable playbooks

Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities

In addition to the essential duties mentioned above, other duties may be assigned

Qualification

Technical SEO ExpertiseAnalytical & Diagnostic SkillsCross-Functional CollaborationTool ProficiencyHTML & JavaScript KnowledgeTeam LeadershipCommunication & Influence

Required

Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply

5+ years of technical SEO experience for enterprise-level or ecommerce websites

Deep knowledge of crawlability, indexation, canonicalization, Core Web Vitals, and structured data, with proven ability to lead audits and drive site performance improvements

Ability to partner effectively with product, engineering, and analytics teams to scope, communicate, and implement SEO initiatives across the enterprise

Experience translating SEO needs into clear, actionable requirements for engineering and product teams, including for site architecture, rendering, and performance enhancements

Proficiency in analyzing log files, crawl diagnostics, and page speed tools to identify and resolve complex SEO issues

Strong command of SEO tools such as Google Search Console, Screaming Frog, Botify, PageSpeed Insights, and Adobe Analytics

Understanding of HTML, JavaScript frameworks, rendering behavior, and how these impact SEO, especially for mobile-first and dynamic sites

Experience managing SEO specialists and leading SEO-focused workstreams with the ability to develop scalable playbooks and best practices

Strong written and verbal communication skills with the ability to simplify technical concepts and influence stakeholders across both technical and non-technical functions