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Weber Shandwick · 8 hours ago

Content Strategist

New York, NY

Full-time

Onsite

Mid Level

$66K/yr - $80K/yr

3+ years exp

Weber Shandwick is a leading global communications and engagement firm, and they are seeking a dynamic Content Strategist to join their team. The role involves developing comprehensive content strategies for major Corporate and B2B clients, focusing on digital storytelling and effective communication across various channels.

AdvertisingAnalyticsConsultingContentMarketingPublic RelationsReputation

Responsibilities

Analyze client objectives and audiences to determine the most effective content channels and formats

Create editorial workflows, develop content calendars, and report on content performance

Generate and produce content packages, including blog posts, thought leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts, and whitepapers

Edit and oversee editorial calendars for websites and social channels

Edit stories from team members and freelancers for publication

Write short-form copy for social posts, with a focus on LinkedIn and executive communications

Publish content in CMS platforms such as WordPress

Manage analytics and reporting on web content

Contribute story ideas and execute them across digital platforms

Coordinate with other departments, including art, media buying, and social media teams

Qualification

Content strategy developmentB2B writing experienceDigital storytellingEditorial judgmentCMS proficiencyWork autonomouslyCreative story generationEditing skillsResearchCompetitor auditsCommunication skills

Required

3-5 years of editorial experience at a media, publishing, or corporate communications company

A proven track record of meeting daily, weekly, and monthly deadlines

Excellent editing, writing, and grammatical skills

Strong editorial judgment and a keen sense for business news and trends

Experience writing, reporting, and interviewing in a B2B or corporate context

Ability to develop content strategies, set goals, define target audiences, perform research and competitor audits, select channels, and build editorial calendars

Experience generating creative story ideas and executing them across formats, including client websites and social media accounts

Ability to write sharp, engaging copy on a variety of business topics, tailored for different audiences and content types

Knowledge of multimedia storytelling and digital publishing best practices

Ability to work autonomously, make sound decisions, and raise concerns proactively

Strong communication skills for effective collaboration with clients and internal teams

Experience with web publishing, asset management, and content management systems (WordPress, Expression Engine, etc.)

Preferred

Experience creating LinkedIn content and executive communications for senior leaders

Company

Weber Shandwick

Glassdoor3.7

Weber Shandwick is a global public relations firm with offices in major media, business, and government capitals around the world. It is a sub-organization of Interpublic Group.

Founded in 2001

New York, New York, USA

1001-5000 employees