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Spark Foundry · 4 hours ago

Senior Analyst

Chicago, IL

Full-time

Onsite

Mid, Senior Level

$60K/yr - $83K/yr

1+ years exp

Spark Foundry is a global media agency focused on driving higher engagement and transactions for brands. The Senior Search Analyst will oversee search media for assigned brands, ensuring effective campaign development, activation, and innovation while collaborating closely with management to meet client objectives.

AdvertisingMarketing

Responsibilities

Gather and analyze keyword research necessary to build a new campaign

Responsible for gathering necessary data for plan development

Group keywords into ad groups and develop relevant ad copy and extensions with little direction from Manager

Responsible for presenting recommendation, soliciting and applying client feedback to keyword and copy proposal prior to client signoff

Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma

Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

Primary party responsible for trafficking approved plan into search engines

Primary party responsible for QA of all campaign components prior to launch

Monitor and maintain campaign budgets, pacing and bid adjustments

Proactively advocate for campaign adjustments based on performance trends

Active monitoring and management of performance and competitive landscape

Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)

Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items

Build clear, concise and cohesive quantitative analyses inclusive of strong data visualization

Active participation in client status and reporting calls, including presentation of reporting

Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval

Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team

Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends

Mastery of all core search metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)

Serve as subject matter experts and be a resource for training and ad hoc questions

Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process

Establish professional, productive rapport with sales representatives/media vendors

Demonstrate creativity and agility when problem solving

Work closely with manager to establish priorities and manage workload

Timely delivery of all work

Successful completion of training programs and requisite certifications

Qualification

Paid search managementAnalytical thinkingPPC advertisingMicrosoft ExcelGoogle AdsCommunication skillsOrganizational skillsTeamworkProblem solving

Required

1-2 years of experience in paid search campaign development/management/optimization with the use of leading platforms, including Google, Bing, Oath, Etc

Strong analytical thinking and mathematical skills and an ability to manage data

Experience with PPC and digital display advertising and traditional media elements

Resourceful, curious, and motivated individual with an ability to work independently, as well as in a team setting

Strong organizational and communication skills

Proficiency in Microsoft Office Suite with intermediate-to-advanced understanding of Excel