Blinds To Go · 1 month ago
Ecommerce and Digital Marketing Manager
Paramus, NJ
Full-time
Onsite
Senior Level
5+ years expBlinds To Go, Inc. is the leading retailer and manufacturer of custom-made blinds and shades in North America. The Ecommerce and Digital Marketing Manager will work with the digital marketing team to enhance customer experience, optimize website conversions, and drive sales through data analysis and digital marketing strategies.
Retail
Responsibilities
Review, analyze, and interpret data related to website traffic, user behavior, and conversions to develop insights and hypothesis to drive marketing effort
Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies
Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience
Plan, execute, and analyze A/B tests to improve website design, content, and functionality
Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement
Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge
Develop reports and dashboards to communicate findings and insights to cross-functional teams and management
Work with marketing and web development teams to develop and execute strategies that drive growth and enhance the customer experience
Provide data-driven recommendations and actionable insights to improve website functionality, product offerings, and marketing campaigns
Qualification
Required
Bachelor's degree in business, marketing, data analytics, or a related field
Minimum 5-year experience as an Ecommerce Analyst/Manager in consumer business, ideally with retail storefronts
Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis
Familiarity with e-commerce platforms, web analytics tools (e.g., Google Analytics), and digital marketing channels
Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
Good oral and written communication and presentation skills; able to convey complex data findings to diverse teams
Detail-oriented and highly organized with the ability to manage multiple projects simultaneously
Knowledge of e-commerce best practices, online consumer behavior, and industry trends
Strong interpersonal skills and proven ability to network and build relationships
Strong critical thinking skills to assess client needs and propose effective solutions
Self-motivated and able to work independently
Preferred
Experience with A/B testing, and experimentation methodologies is a plus
Company
Blinds To Go
Blinds-To-Go is a privately owned and high-growth Company established in 1954 that offers consumers the largest selection of custom-made blinds and shades at factory-direct prices.
1001-5000 employees
H1B Sponsorship
Blinds To Go has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2022 (1)
2021 (1)
2020 (1)
Funding
Current Stage
Late StageCompany data provided by crunchbase