PMG · 2 days ago
Programmatic Media Director
New York, NY
Full-time
Onsite
Director/Executive
10+ years expPMG is a global independent marketing services and technology company known for its innovative culture and commitment to excellence. As a Programmatic Director, you will lead the strategic direction for clients' programmatic campaigns, engage with senior client stakeholders, and drive innovation within the team to achieve exceptional results.
AdvertisingBrand MarketingContent MarketingCreative AgencyDigital Marketing
Responsibilities
Lead the strategic direction for clients’ programmatic campaigns, ensuring they align with PMG’s broader service offerings to maximize results and client satisfaction
Partner with senior client stakeholders, engaging in high-level strategy conversations to ensure programmatic media supports their business objectives
Monitor and analyze campaign performance, identifying trends, risks, and opportunities to implement optimizations and drive measurable results
Identify and present growth opportunities within your portfolio, working with clients and your team to turn these ideas into actionable strategies
Foster strong relationships with platform partners, keeping PMG at the forefront of new opportunities, beta programs, and cutting-edge innovations
Design and implement processes to improve efficiency, including developing campaign playbooks, QA protocols, and staffing guidelines that support strategic objectives
Develop and manage team structures, delegating responsibilities, providing coaching and feedback, and celebrating successes to nurture a high-performing team
Drive innovation and thought leadership, acting as a trusted advisor to clients and platform partners while ensuring programmatic strategies remain aligned with enterprise goals
Qualification
Required
10+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience
4+ years of management experience, with a focus on coaching, mentoring, and fostering career development
Advanced expertise in Programmatic Advertising, Marketing Planning & Analysis, and Marketing Metrics to guide impactful and results-driven strategies
Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred
Strong proficiency in Analytics and Database Marketing to inform decision-making and drive successful campaigns
Expertise in Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic initiatives effectively
Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to design comprehensive, full-funnel media strategies
Advanced proficiency in tools like Microsoft Excel and SQL to analyze data, deliver actionable insights, and produce clear performance reports
Familiarity with Measurement Systems to evaluate campaign success and implement data-driven optimizations
Proven ability to mentor and lead teams, creating a collaborative and high-performing environment that fosters growth and innovation
Strong communication and relationship-building skills to engage with senior stakeholders, clients, and platform partners effectively
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel
Preferred
Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred
Benefits
Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Company
PMG
PMG is a digital agency.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
George Popstefanov
CEO/Founder
Andrea Terrassa
Chief Operating Officer
Recent News
2025-11-12
2025-11-11
Company data provided by crunchbase